Past, present and future of Effegidi: face to face with Giovanni Basile
The General Manager of Effegidi International tells us the recipe of his success.
Graduated in Electronics Engineering with a consolidated experience both at the plant and in the effective management of the Production, Quality and Purchasing departments: this is Giovanni Basile, General Manager of Effegidi since January 2008. He has a multifaceted career path behind him, which has always been driven by a natural curiosity. Business process control, management and optimisation are the underlying theme that ties multiple areas in which he has worked, allowing him to acquire a unique expertise and valuable skills.
YOUR DIVISION DEDICATED TO FOOD IS CONSTANTLY INCREASING. WHICH AIMS DOES YOUR COMPANY PURSUE IN THIS INDUSTRY?
It all started as an entrepreneurial insight from the Effegidi management team, led by Gabelli family and, when I joined the company, we began to manufacture food packaging.
Our curiosity and our desire to broaden our expertise and to create new opportunities: this is why we decided to consider food packaging as a cornerstone for guiding and boosting the future development of our company.
What are our objectives? We aim at motivating every day more all our employees, giving them new skills to share challenges and to seize market opportunities.
Our ambitious goal is to have a seat at the table in the food packaging field.
STILL ON THE FOOD INDUSTRY, WHAT ARE EFFEGIDI STRENGTHS AND WHAT MAKES THE COMPANY DIFFERENT FROM ITS COMPETITORS?
Since the very beginning, Effegidi listens to and addresses its customers’ specific needs, thereby offering a ‘tailor-made’ packaging.
Even in our stereotyped world, each company has its own special requirements, and each product implies customised solutions. For this reason, we engage every day to ensure an appropriate answer to all possible business demands.
YOUR R&D DEPARTMENT IS ALWAYS SEARCHING FOR INNOVATIVE PRODUCTS TO SUCCEED IN AN EVER-CHANGING MARKET. WHAT CHALLENGES ARE YOU FACING?
The packaging field is ever-evolving. But now more than ever has social culture – rightly – propelled a drive towards sustainability.
Effegidi is a typical converter. We dedicate ourselves to the development of eco-friendly materials, since we collaborate with other leading companies and we are always aware of what is happening around us. Our strategy consists of understanding what film manufacturers are offering, working with them to fine-tune new solutions and, not least, being carefully and constantly updated about any legislative news or changes.
SPEAKING OF CUTTING-EDGE SOLUTIONS, WHAT IS FILMECO AND WHERE IT COMES FROM?
Filmeco is a product line which goes exactly in the aforementioned direction.
In accordance with those of the reference market, Effegidi strongholds are the reduction of thickness and recyclability, in addition to the research of biodegradable and compostable materials.
I believe that none of these will prevail in an absolute sense, at least in the following 3-5 years. I believe, instead, that each of them could be a part of the solution, in a market where the scope of further improvement in the environmental, technical and economic areas will be the challenge facing us all.
WHAT ARE THE CORE FEATURES OF FILMECO?
With the Filmeco line we offer technical laminates made of single materials based on polyethylene, polypropylene and polyester, able to satisfy multiple requests in the packaging field, from food tray to flow-pack.
Effegidi finds its roots in the territory of Parma, embodying its culinary excellence and more generally that of Emilia region: cold cuts, cheeses and fresh pasta are three of the main – but certainly not the only ones – natural applications for Filmeco. In fact, this line focuses on the technical side of shelf life of the products, on their display in supermarkets and, last but not least, on environment.
Not to mention our offer of a biodegradable and compostable film, which stems from the cooperation with leading companies in the development of these materials.
WHAT ARE THE FUTURE PROJECTS OF EFFEGIDI IN THE FOOD FIELD?
First of all, the steady growth in the flexographic printing field, both on plastic film and on aluminium, i.e., in the chocolate and coffee sectors.
In fact, aluminium is the best suited material to combine past, present and future of Effegidi.
But we aim even higher: we want to carry around the world our expertise as a converter in the food packaging, thereby bringing a global reach to this corporate division too.
The epitome of Effegidi is its excellent evolutionary capabilities: it is transformed, it constantly changes, it progresses.
Resourceful, fearless, spirited, it has challenging goals.
It remains true to its roots and confidently advances towards future.